Case Study: an Am Law 50 firm revitalizes CRM adoption and relationship intelligence with LexisNexis InterAction

InterAction Implementation Delivers Relationship Intelligence for Am Law 50 Firm

A new CRM supervisor at an Am Law 50 firm faced an adoption challenge with its long-standing LexisNexis InterAction implementation, particularly among its US-based attorneys. The firm, with approximately 1,000 lawyers across the globe, needed to revitalize its CRM system to improve relationship intelligence and contact sharing while addressing attorney concerns over data security.

The LexisNexis solution involved a comprehensive five-step revitalization plan that included mandatory training, the creation of a secretarial council, and improved onboarding and marketing list maintenance. This resulted in a partner adoption rate of 88% and the cleanup of 669,000 contacts. The firm now leverages LexisNexis InterAction for targeted marketing, compliance management, and gaining a 360-degree view of its client relationships.

Am Law 50 Firm

Carrie Remhof

CRM Supervisor