Case Study: Settlement Council of Australia boosts cancer screening intent by 86% with LEXIGO

Settlement Council of Australia boosts intent to screen by 86% with Lexigo

The Settlement Council of Australia (SCOA) faced the challenge of low cancer screening rates among culturally and linguistically diverse communities, where barriers were rooted in language access and cultural attitudes. SCOA partnered with LEXIGO to move beyond simple translation and develop a multilingual awareness initiative that would truly resonate across 10 language groups.

LEXIGO implemented a solution by creating in-language, in-culture resources, including explainer videos and social media content, developed by NAATI-certified translators from the target communities. This culturally informed approach, which included a community feedback loop, resulted in an 86% increase in intent to screen among participants and reached over 300,000 people, demonstrating a significant shift in attitudes and driving action.

Settlement Council of Australia