Case Study: Department of Health boosts vaccine uptake across 12 languages with Lexigo

Centrelink reaches 800,000+ people with Lexigo’s 12-language vaccine campaign

Centrelink, a government department, faced the challenge of low vaccine uptake in culturally and linguistically diverse communities. Standard public health messaging was not resonating due to a lack of cultural relevance and trust. They partnered with LEXIGO, a multicultural communication agency, to move beyond simple translation and create a genuinely engaging campaign.

LEXIGO implemented a community-led campaign, co-creating content with community members and producing over 1,200 assets in 12 languages. Their solution included a QR code system for instant access to in-language resources. The campaign reached over 800,000 people digitally with engagement rates averaging 56%, and in some groups exceeding 90%. LEXIGO's approach established new benchmarks for reaching diverse communities and was recognized as a finalist for Agency Campaign of the Year.

Centrelink