Case Study: Wangdek boosts online engagement with Lexicon's digital marketing strategy

Wangdek boosts engagement and interest with Lexicon

Wangdek, a toy company holding the local franchise for brands like Thomas the Tank Engine and Barbie, faced the challenge of engaging its target audience online without a clear marketing strategy. This made it difficult to build momentum or measure success. The vendor Lexicon was engaged to develop a new online marketing approach.

Lexicon implemented a new strategy that placed a greater focus on video content and defined new buyer personas. With this updated approach and new key metrics to measure performance, Wangdek saw both qualitative and quantitative increases in improved output, engagement, and interest from its target audience.

Wangdek