Case Study: Save the Children achieves 650,000 video views with Lexicon

Save the Children reaches 850,000 parents with Lexicon video campaign

Save the Children, a global non-profit organization, faced the challenge of increasing app downloads to encourage parents in Thailand’s Deep South to read to their children. The vendor Lexicon was engaged to help achieve this goal.

Lexicon flew to the region to create a fun promotional video and also identified a key local influencer to participate and amplify the content across his social media channels. This solution resulted in the video being viewed over 650,000 times and reaching 850,000 members of the target audience.

Save the Children