Lexicon
31 Case Studies
Case Study: La Passion launches a new brand identity with Lexicon
A Lexicon Case Study
La Passion launches new brand identity across resort, online and print with Lexicon
La Passion, a boutique hotel, engaged the vendor Lexicon to develop a comprehensive corporate identity. The hotel's challenge was that it had a logo but no complete brand identity to cover all visual elements, from graphics and typography to uniforms and signage.
Lexicon created a new brand identity for the hotel, drawing inspiration from nature and local culture to achieve an easy on the eye, minimalist, and ambient graphic style. The solution was successfully launched and integrated by La Passion across their resort, as well as in their online presence and print materials.
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