Case Study: Indorama Ventures PCL refreshes its magazine with Lexicon's new visual style

Indorama Ventures PCL updates its magazine with Lexicon and sees the new look carried into every subsequent issue

Indorama Ventures PCL faced a challenge with its magazine, Beacon, which had begun to look dated and lacked creative flair. The company engaged vendor Lexicon to overhaul the publication's visual style.

Lexicon created a new visual identity for the Beacon magazine, focusing on hand-drawn illustrations and incorporating new graphic elements, layouts, and photo placement. The updated look and feel was very well received and has been successfully incorporated into each subsequent issue of the magazine.

Indorama Ventures PCL