Case Study: IFS Thailand achieves a successful B2B brand relaunch with Lexicon

IFS Thailand relaunches with new brand and B2B social plan with Lexicon

IFS Thailand, formerly known as ISS Thailand, faced the challenge of rebranding and developing a new brand story following its name change. The company engaged the vendor Lexicon to conduct audience and competition analysis and to craft new messaging.

Lexicon developed a content-focused social media marketing strategy to tell the story of the new IFS. This included creating a new logo, brand persona, and content plan. As a result of this work, the brand successfully relaunched and is now executing a B2B social media plan that positions it as the industry leader in its sector.

IFS Thailand