Case Study: Dusit Thani boosts social engagement with Lexicon

Dusit Thani surpasses 1 million Facebook followers with Lexicon

Dusit Thani International faced a challenge in engaging its target audience due to a lack of a defined social media strategy, visual style, and tone of voice. The vendor, Lexicon, was engaged to address this need and develop a new approach.

Lexicon curated existing brand materials and conducted research to develop an experientially-focused strategy. This included creating a new "Big Idea," content pillars, social media templates, and a target audience persona. The implementation led to immediate results, with the Facebook page surpassing 1 million followers and Instagram engagement seeing a sharp increase, allowing Dusit Thani to better differentiate its core USPs.

Dusit Thani