Case Study: Dusit Thani generates LinkedIn-driven revenue with Lexicon

Dusit Thani drives millions of THB in new revenue with Lexicon

Dusit Thani engaged Lexicon to enhance the online presence and positioning of its CEO on LinkedIn. The challenge was to strategically build his profile to connect with and guide other top executives in Bangkok, ultimately driving new business opportunities.

Lexicon developed a comprehensive LinkedIn strategy, which included a content calendar, a defined tone of voice, and content pillars. They managed his network to connect with target C-suite executives and marketing directors, and even created a podcast called Bangkok Thought Leaders. As a result of the solution implemented by Lexicon, the CEO gained over 16,000 relevant followers, is regularly invited as a guest speaker, and generated millions of THB in new client revenue directly from his LinkedIn presence.

Dusit Thani