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Case Study: CQ Leadership Consulting boosts online engagement with Lexicon
A Lexicon Case Study
CQ Leadership Consulting boosts online engagement with Lexicon
CQ Leadership Consulting, a consulting firm, wanted to enter the B2B online marketing space but was unsure how to begin. They engaged Lexicon to help them define a starting point and strategy.
Lexicon conducted competitor and audience research to create a new persona for the brand. They centralized the strategy around a Big Idea, established new content pillars, and developed a social media calendar. A new visual style was also created, outreach opportunities were identified, and target audience and KPI metrics were set. As a result, the company saw an enormous increase in online engagement and now consistently speaks to the right audience with the right messaging.
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