Case Study: British Chamber of Commerce Thailand achieves 60% organic social growth with Lexicon

British Chamber of Commerce Thailand grows organically by 60% with Lexicon

The British Chamber of Commerce Thailand (bcct) faced the challenge of building its community with existing members and attracting new ones. To address this, vendor Lexicon developed a new social media strategy for them.

Lexicon executed this new strategy by implementing a fresh tone of voice and visual style, alongside a member-focused content calendar designed to tell the bcct's story. The results within the first six months included 60% organic growth of the business page, massive increases in engagement and reach, the direct acquisition of many new members via social media, and an increase in average event attendance.

British Chamber of Commerce Thailand (bcct)