Case Study: British Chamber of Commerce Thailand grows membership and engagement with Lexicon

British Chamber of Commerce Thailand grows organic reach 60% with Lexicon

The British Chamber of Commerce Thailand sought to differentiate itself from competitors. The vendor, Lexicon, developed a comprehensive social media and branding strategy for them.

Lexicon implemented a refreshed tone of voice, visual style, and new content pillars, creating a LinkedIn-focused strategy to build community. This resulted in the BCCT business page growing organically by 60% in the first six months, with major increases in engagement and reach. The measurable impact included new members acquired directly from social media and increased average event attendance.

British Chamber of Commerce Thailand