Case Study: BKK Edition achieves rapid audience growth with Lexicon

BKK Edition grows to 30,000 followers in 6 months with Lexicon

BKK Edition, a new online magazine, required a business plan to launch successfully. The vendor, Lexicon, was engaged to conduct competitor and audience research and to develop the magazine's vision, mission, and values statements.

Lexicon built the company's website, developed its visual brand identity, and suggested online video content as a growth strategy. As a result, the magazine's page grew to 30,000 followers within six months, with each video reaching an average of 25,000 people and generating high engagement. The page also quickly generated ROI through corporate partnerships.

BKK Edition