Case Study: BCCT achieves a modern, consistent online brand identity with Lexicon

BCCT launches a new brand identity in its 75th year with Lexicon

BCCT faced the challenge of not having a fixed online brand identity, which resulted in inconsistent visual output. Lexicon was engaged to create a new identity that would reflect the chamber's modern focus.

Lexicon developed a sophisticated and minimalistic online brand identity for the customer. This new design style has been successfully launched across the client's social media and is now used for the visual promotion of all their on- and offline events.

BCCT