Case Study: Sports Technology Company achieves real-time sports social insights with Lexalytics

Lexalytics Delivers the First Real-Time Sports Index for Social Data

Sports Technology Company needed a powerful NLP platform to make sense of noisy social data from sporting data providers and social media. Because sports language is full of slang, double meanings, and context-specific phrases, the company turned to Lexalytics and its Semantria API to accurately analyze brand performance and fan sentiment across multiple languages.

Lexalytics implemented a real-time sports index solution by combining Semantria with the company’s proprietary algorithms, enabling analysis in 19 languages and helping distinguish brands from similarly named stadiums or other entities. The solution was integrated in one month and scaled to process 500,000 documents per day, giving the customer faster, more accurate insights and helping identify PR issues before they escalated.