Case Study: Fitness Lifestyle Company boosts NPS insights and cuts manual coding by 90% with Lexalytics

Fitness Lifestyle Company Turns to Lexalytics to Get the Most Out of NPS

Fitness Lifestyle Company, a leading active lifestyle brand and endurance event organizer with more than 2.5 million participants worldwide, needed a better way to manage the large volume of qualitative post-event survey feedback used to track NPS. The company wanted to hear every participant’s voice, but manual survey coding made it difficult to scale.

Lexalytics helped the Fitness Lifestyle Company use Semantria for Excel and custom sentiment queries tailored to its events, where words like “challenging” and “fear” can signal positive experiences. With Lexalytics, the company reduced manual coding time by 90%, processes about 156,000 surveys per season, and can report NPS and review feedback within a week of each event.