Case Study: AlternativesPharma achieves improved communication with patients and healthcare providers with Lexalytics Semantria

AlternativesPharma - Customer Case Study

AlternativesPharma, a pharmaceutical insights firm, needed a scalable way to extract actionable patient experience and behavior insights from large volumes of qualitative sources (social posts, blogs, forums). To move beyond basic e-reputation monitoring and speed up time-consuming categorization, AlternativesPharma adopted Lexalytics’ Semantria (Semantria API with sentiment analysis and entity extraction) to enable in-depth, automated analysis.

Using Lexalytics’ Semantria, AlternativesPharma built a 2,000+ query multilevel hierarchy to analyze tens of thousands of data points, categorizing content into themes and sentiment and producing “thematic maps.” The insights led clients to change campaign topics and tonality (notably for a new cancer therapy), helped a nephrology association demonstrate real-world value (resulting in a congress poster and publication), and confirmed KOL hypotheses about schizophrenia — demonstrating measurable impact via thousands of data points, 2,000+ queries and actionable, evidence-based patient‑centric recommendations from Lexalytics.

AlternativesPharma

Thierry Baroghel

Managing Partner