Case Study: AlternativesPharma improves market insights and communications with Lexalytics

AlternativesPharma builds 2,000+ custom analysis queries with Lexalytics

AlternativesPharma, a pharmaceutical market insights firm, faced the challenge of deciphering overwhelming amounts of difficult textual data, such as customer reviews and social comments, to provide their clients with relevant analyses. They needed a robust and scalable natural language data analytics solution to streamline their time-consuming processes. They turned to vendor Lexalytics and its Semantria API to address this challenge.

Using Lexalytics, AlternativesPharma built over 2,000 custom queries and a comprehensive taxonomy to perform progressive analysis across tens of thousands of data points. The solution categorized data into themes and sentiments to create thematic maps. This output led to published research and allowed customers to verify key theories, ultimately enabling them to craft an evidence-based, patient-centric strategy and alter their communications with healthcare providers as a direct result of the insights.

AlternativesPharma