Case Study: IntegraSoft achieves value-based pricing and margin gains with LeveragePoint Innovations

Linking price and value to expand share and capture profits

IntegraSoft, a supply chain software company, faced the challenge of setting a price that captured the significant economic value of its new, innovative technology while also solidifying its competitive position. To address this, IntegraSoft partnered with LeveragePoint and utilized the Economic Value Estimation (EVE) framework to quantify the specific benefits their solution delivered over competing alternatives.

LeveragePoint's EVE methodology enabled IntegraSoft to quantify over $127,000 in economic value their software generated, allowing them to confidently set a price of $400,000—a 15% premium over the competitor’s solution. By training their sales team on this value story, LeveragePoint helped IntegraSoft achieve greater confidence in their pricing, reduce discounting, and successfully capture an additional $50,000 in value per project while positioning the company for market share growth.

IntegraSoft