Case Study: Baker Hill boosts win rates and profitability with LeveragePoint Innovations

Baker hill improves win rates and profitability Through value selling with leveragepoint

Baker Hill, a provider of loan origination and risk management solutions for banks and credit unions, faced a challenge in consistently communicating the quantified financial value of its platform during sales. This inconsistent value selling hampered new customer acquisition. To address this, they turned to LeveragePoint Innovations and its Value Propositions platform to institutionalize their value communication process.

By implementing LeveragePoint, Baker Hill equipped its sales team with a tool to build and present interactive value stories that quantified the ROI of their solution for prospects. This allowed them to demonstrate specific financial impacts, such as increased capacity and process efficiency. The results included a significant lift in win rates and profitability, including closing a deal valued at over $6 million. LeveragePoint helped the sales team negotiate from a position of value, reducing requests for deep discounts and instilling greater confidence throughout the sales process.

Baker Hill

David Catalano

SVP of Business Development