Case Study: 3M boosts win rates and communicates value with LeveragePoint Innovations

3M Communicates Superior Value Delivered Through LeveragePoint Value Stories

3M, a global manufacturer of advanced materials, faced a challenge in communicating the differentiated value of its Air and Vapor Barrier Solutions to construction industry buyers. A business development manager had created a complex spreadsheet to show cost savings, but it was rigid, visually unappealing, and failed to fully capture the financial impact across all project stakeholders, often overwhelming prospects.

To solve this, 3M implemented the LeveragePoint platform to transform its spreadsheet into interactive, branded Value Stories. This solution from LeveragePoint allowed the sales team to create tailored, compelling presentations for different buyers, easily input live project data, and demonstrate superior outcomes like time and labor savings. As a result, 3M saw improved win rates, with customers adopting their materials after seeing the projected savings become reality, leading to a virtuous cycle of repeat business and expanded use across numerous projects.

3M

Peter Golter

Business Development Manager