Case Study: 3M achieves higher win rates and larger deals with LeveragePoint Innovations

3M Achieves Successful Product Launch Supported by LeveragePoint Value Stories

3M, a global leader in manufacturing advanced materials, faced the complex challenge of launching its innovative 3M™ VHB™ Extrudable Tape GP. The success of this new bonding solution depended on the sales team's ability to quantify and communicate its superior economic value to prospects who were already invested in various legacy bonding methods. To address this, they turned to the vendor, LeveragePoint, and utilized its Value Stories platform to help evaluate and convey the financial impact of the product.

LeveragePoint provided an interactive Value Story tool that enabled 3M's sales team to easily dollarize the efficiency and sustainability benefits for customers during sales conversations. This solution automated the qualification process, leading to measurable results: more qualified deals, improved win rates, and deal sizes that increased by 4-5 times. By using LeveragePoint, 3M could quickly demonstrate ROI, strengthen strategic partnerships, and build momentum for its innovative technology within customer organizations.

3M

Todd Lutkauskas

Global Product Manager