Case Study: Berkshire Bank boosts digital account openings with Leverage Marketing Group

Berkshire Bank drives 200 million annual impressions with Leverage Marketing Group

Berkshire Bank engaged Leverage Marketing Group to revamp its marketing strategy for the launch of its innovative new product, Berkshire One. The challenge was to create a definitive new approach to communicate with customers and prospects for this digitally-focused banking offering.

Leverage Marketing Group implemented a comprehensive solution involving award-winning creative and a cutting-edge media strategy. This included targeted digital ads, outdoor advertising, email marketing, a social media campaign, public relations efforts, and a website redesign. The results were significant, generating 200 million annualized impressions, driving 10-15% of monthly retail account openings, and doubling lifetime digital account openings within the first seven months.

Berkshire Bank