Case Study: National Athletic Trainers’ Association boosts engagement with LevelTen Interactive

National Athletic Trainers’ Association cuts bounce rate by 26.19% with Levelten Interactive

The National Athletic Trainers' Association (NATA) was facing a critical challenge with its outdated Drupal 6 website, which was no longer supported and not mobile responsive. The site suffered from poor user experience, cluttered navigation, and required multiple logins for members to access content. NATA engaged LevelTen Interactive to perform a complete website redesign, rebuild, and migration.

LevelTen Interactive migrated the site to Drupal 7, implementing a total redesign that was modern and responsive. The solution included a stronger navigation structure, new content types for better organization, and a unique single sign-on integration to unify member access. The results were significant, with a 26.19% decrease in bounce rate and a 24.06% increase in page views per visit, allowing NATA to better serve its members.

National Athletic Trainers’ Association