Case Study: Ryerson boosts monthly profit by $27K with LevelEleven

Ryerson Increases Monthly Profit by $27K with LevelEleven

Ryerson, a manufacturing company with 1,000–5,000 employees and a 40-user inside sales team, needed to drive consistent sales behaviors and reactivate dormant accounts to grow revenue. They engaged LevelEleven, a Salesforce AppExchange partner, deploying the LevelEleven sales performance management platform to focus reps on the activities that lead to closed business.

LevelEleven implemented behavior-driven coaching and activity KPIs in Salesforce across Ryerson’s 40 licenses, and Ryerson saw measurable gains: qualified calls rose from ~3,000 to ~7,000 per month (2.5x), account reactivations increased from 55 to 80+ per month, and monthly profit grew by about $27,000. LevelEleven’s platform directly drove these performance improvements.

Ryerson

Jason Pounders

Inside Sales Manager