Case Study: Jackson National Life Distributors Increases Sales Activity 30% with LevelEleven

Jackson Increases Sales Activity by 30% with LevelEleven

Jackson National Life Distributors LLC (Jackson), a financial services firm with 1,001–5,000 employees, needed to increase and sustain sales productivity and frontline activity. They worked with LevelEleven, leveraging LevelEleven’s sales performance platform and pacing functionality (via the Salesforce AppExchange) to drive greater focus and accountability across the sales team.

LevelEleven implemented pacing and activity-tracking tools that motivated reps and clarified daily goals, leading to measurable gains: a 30% increase in overall sales activity and a 41% increase in sales calls to a specific target. Jackson reported a sustained spike in activity—projecting more activity in 2016 than 2015 despite a smaller team—attributable to LevelEleven’s solution.

Jackson

Doug Mantelli

SVP of National Sales Development