Case Study: Dun & Bradstreet achieves 60% increase in new business pipeline with LevelEleven

Dun & Bradstreet - Customer Case Study

Dun & Bradstreet, a public information‑systems company (NYSE: DNB), faced a scaling challenge: its Emerging Business inside sales team was growing rapidly but had become reactive to inbound leads instead of proactively pursuing the right customers. To shift the culture and improve decision-making, Dun & Bradstreet engaged LevelEleven and adopted LevelEleven’s sales performance platform to make key sales metrics visible in real time.

LevelEleven worked with SVP Gabe Rizzi to refocus reps on high‑impact sales activities and train frontline managers in metrics‑driven coaching; by surfacing those KPIs to the entire team in real time, performance spiked. With LevelEleven’s solution in place, Dun & Bradstreet increased new business pipeline by 60% within two months.

Dun & Bradstreet

Gabe Rizzi

SVP of Inside Sales