Case Study: Bluewater Technologies achieves 2–3X pipeline growth and thousands more sales calls per month with LevelEleven

Digital Transformation Changes the Game for Bluewater Technologies

Bluewater, an audio-visual integration and event technology company, faced stagnant outbound prospecting and lacked structure and accountability in its sales process. To drive a digital transformation, Bluewater adopted Salesforce as its CRM and LevelEleven’s Performance Management System to gain visibility into the behaviors and KPIs that drive sales.

LevelEleven helped Bluewater implement a structured sales process, create a team of SDRs, and deploy simplified scorecards, dashboards and real-time performance displays to focus reps on key activities. As a result, Bluewater now generates thousands more sales calls per month, has a pipeline 2–3× larger, and doubled lead follow-ups within 24 hours, while management gained clearer visibility and the team adopted a performance-driven culture.

Bluewater

Bob Marsh

EVP of Sales