Case Study: Express Newark creates a collaborative digital "third space" with Level Group

Express Newark launches a third-space website in over a year with Level Group

Express Newark, a collaborative "third space" between Rutgers University–Newark and its community partners, needed a digital platform to represent its complex mission and unify its diverse programs. They engaged Level Group to design and develop a website that could communicate effectively with an audience ranging from academics to everyday community members, all while extending their existing brand identity.

Level Group designed and built expressnewark.org, a website that mirrors the organization's ecosystem of inclusiveness and collaboration. The solution included a system for partners to publish exhibits, events, and stories, which are aggregated across the site. The brand concept of a "third space" was extended through a color-coding system where overlapping colors create a new one. The project was a success, resulting in a visually stunning and highly functional site that earned Level Group several awards, including a 2019 American Web Design Award.

Express Newark