Case Study: WHYY boosts Google Grant performance and donations with Level Up Digital

WHYY boosts Google Grant utilization to 97% with Level Up Digital

WHYY, Philadelphia's leading public media organization, faced the challenge of not utilizing their Google Ad Grant effectively. Their account was underperforming with low quality scores and minimal budget spend, preventing them from using this resource to drive website traffic and increase donations. They partnered with Level Up Digital to optimize their grant management and meet their engagement and fundraising goals.

Level Up Digital completely rebuilt the Google Grant account to ensure policy compliance and goal alignment. Their strategy included restructuring campaigns, optimizing keywords, and testing ad copy. This solution led to over 97% of the monthly grant being utilized, a tripling of monthly clicks, and a 20% increase in donations and newsletter signups for WHYY.

WHYY