Case Study: IdeaScale achieves $2M in sales opportunities with Level Up Digital

IdeaScale drives $2M in pipeline with Level Up Digital

IdeaScale, a leading innovation management software company, faced increased market competition and a need to boost lead volume through digital marketing. Their in-house pay-per-click efforts had been unsuccessful, so they turned to Level Up Digital to launch a new PPC program aimed at increasing brand exposure and generating top-line lead growth.

Level Up Digital rebuilt and scaled IdeaScale's paid search campaigns from the ground up and implemented new remarketing efforts. The strategy included creating custom landing pages and integrating tracking with the CRM. The results were exceptional, generating over $2 million in sales opportunities and more than $780,000 in closed new business. The PPC efforts drove top-line lead growth in excess of 10%, more than doubling their goal in less than six months, and achieved an 89% search impression share.

IdeaScale