Case Study: WebMD strengthens accessibility and client trust with Level Access

WebMD strengthens client trust and WCAG 2.2 AA conformance with Level Access

WebMD Health Services, a provider of digital wellness programs, faced challenges in consistently meeting Web Content Accessibility Guidelines (WCAG) for its clients, which included government agencies and health insurers. Accessibility issues were often found late in development, leading to time-consuming reactive fixes. To address this, WebMD partnered with the vendor Level Access to proactively embed accessibility into its design and development processes.

Level Access provided expert guidance, training through its Level Access Academy, and its Platform to help prioritize fixes. This solution enabled WebMD to build accessibility into its standard workflow, resulting in more consistent WCAG 2.2 AA conformance. The partnership strengthened client trust and retention, provided documented proof of compliance via VPAT reports, and ultimately delivered equitable experiences for all users.

WebMD