Case Study: Niagara County Community College boosts enrollment and rebrands with Level 7 Market Research

Niagara County Community College boosts enrollment 11% with Level 7 Market Research

Niagara County Community College (NCCC) faced the challenge of standing out in a competitive higher education market despite its unique offerings like on-campus housing and a renowned culinary institute. To better define its brand and attract more students, NCCC engaged Level 7 Market Research for a comprehensive brand research and strategy service.

Level 7 Market Research implemented a holistic solution that included competitive analysis, stakeholder interviews, focus groups, and quantitative surveys to uncover a new brand identity. This led to a successful rebrand to SUNY Niagara. As a direct result, the college achieved an 11% growth in enrollment the following year, the highest increase in the entire SUNY system, despite a declining local pool of high school graduates.

Niagara County Community College (nccc)