Case Study: National Fuel boosts energy conservation awareness with Level 7 Market Research

National Fuel boosts conservation awareness from 35% to 65% with Level 7 Market Research

National Fuel, a utility company serving Western New York, planned an awareness campaign for an energy-efficient rebate program. They engaged Level 7 Market Research to establish a benchmark of consumer awareness and to track the campaign's success over time.

Level 7 Market Research conducted interviews and provided key insights, recommending a focus on saving money over environmental messages and identifying the most effective marketing channels. Based on this research, National Fuel launched a campaign with new creative messaging. This resulted in a significant 30% jump in public awareness of energy conservation programs, from 35% to 65%, within just three months of the program's launch.

National Fuel