Case Study: Conn’s HomePlus validates a winning new ad campaign with Level 7 Market Research’s Emotional-IQ

Conn’s HomePlus tests a 4-spot ad campaign with Level 7 Market Research in a 15-state study

Conn’s HomePlus, a home goods retailer, planned to launch a new television campaign aimed at reaching a new consumer target. They needed to ensure the campaign would appeal to both their existing customers and this new audience. They engaged Level 7 Market Research to test the ads using their Emotional-IQ product.

Level 7 Market Research implemented its Emotional-IQ approach to capture fast, intuitive emotional reactions to the ads. The research, which included 800 respondents, clearly identified a winning advertisement that scored well above the effectiveness tipping point. This provided Conn’s HomePlus with definitive results, making the choice for their new brand direction an easy decision.

Conn’s HomePlus