Case Study: WorkStep Doubles Pipeline and Drives 40% Organic Pipeline with Letterdrop

WorkStep doubles pipeline goal with Letterdrop, reaching 40% organic pipeline

WorkStep, a frontline employee engagement platform, faced the challenge of scaling their marketing pipeline and building brand awareness without increasing their budget or headcount. With a lean team, they turned to the vendor Letterdrop to activate their organic channels more efficiently.

By implementing Letterdrop, WorkStep was able to scale thought leadership content and activate their sales team on social media. The solution drove significant results, including doubling their pipeline goal, with 40% of pipeline dollars now coming from organic social. Letterdrop also helped their sales reps add 322 ideal customer profile buyers to their networks in just two months, dramatically improving reach and trust.

WorkStep