Case Study: Crossbeam boosts rep response rates and improves account scoring with Letterdrop

Crossbeam boosts rep response rates with Letterdrop

Crossbeam, a partner ecosystem platform, faced the challenge of filtering through thousands of potential enterprise contacts to focus their sales efforts on the right accounts at the right time. Their team needed a better way to identify which contacts were actually worth reaching out to, moving beyond basic ICP-fit to find in-market buyers.

Letterdrop solved this by surfacing individual contacts who were not only ICP-fit but also actively showing buying signals online. This provided Crossbeam with richer contact-level behavioral data to feed into Salesforce, improving their account scoring logic. As a result, Crossbeam saw a noticeable lift in rep response rates by targeting these high-intent contacts, allowing their team to close more deals with a more focused go-to-market motion.

Crossbeam