Case Study: Zip achieves faster onboarding and higher seller productivity with Letter AI

How Zip Scaled Enablement and Seller Productivity with AI

Zip, a procurement orchestration platform, faced significant challenges in scaling its sales enablement to support its rapid growth. With a lean team supporting over 150 sellers, their legacy systems were too slow and rigid, making it difficult to onboard new hires efficiently, provide role-specific practice, and give sellers instant access to critical information. To address this, they partnered with vendor Letter AI to implement its AI-powered revenue enablement platform.

Letter AI’s solution provided a centralized, AI-enhanced content repository and an AI Agent to answer seller questions instantly. The platform enabled Zip to build and launch a complete, structured onboarding program in under 30 days, a threefold improvement. Results included over 1,000 AI Agent interactions in the first 90 days, monthly active user rates over 90% after six months, and best-in-class ramp times that placed new sellers on customer calls within weeks. Letter AI empowered Zip to scale its enablement efforts efficiently and drive significant seller productivity.

Zip

Katie Swick

Global Head of Sales Enablement