Case Study: Burberry reduces shoot-to-site time by 73% with Lets Flo

Burberry cuts shoot-to-delivery time by 73% with Lets Flo

Burberry, a prominent global luxury brand, faced challenges in aligning its teams and data for e-commerce content production. Coordinating across departments using multiple spreadsheets created complexity and delays in preparing content for its various channels. To address this, Burberry partnered with vendor Lets Flo to streamline its studio and content operations.

Lets Flo implemented a centralized workflow solution, integrating with PIM and DAM systems to provide real-time data and improve visibility. This allowed Burberry to decommission eight separate spreadsheets and dramatically accelerate its processes. The solution delivered a 73% reduction in shoot-to-delivery time, cutting it from 15 business days to just 4. Lets Flo also provided efficient budget management and oversaw the delivery of over 173,000 images.

Burberry