Case Study: Uber for Business drives UK B2B demand with Lesniak Swann

Uber for Business drives 2,300 MQLs with Lesniak Swann

The customer, Uber for Business, faced the challenge of launching its first B2B demand-generation campaign in the UK without a local presence, a task further complicated by the onset of the global pandemic which upended its business model. The vendor, Lesniak Swann, was engaged to drive demand for its logistics and hospitality offers.

Lesniak Swann implemented a full-funnel campaign centered on a unique, personalized landing page that delivered tailored content and integrated with Marketo to nurture leads. The solution generated 2,300 marketing qualified leads and achieved a 51% asset engagement rate with a 5% conversion rate, successfully launching the Uber for Business brand in the UK.

Uber for Business