Case Study: The Drum puts B2B at the heart of its brand with Lesniak Swann

The Drum boosts page engagement time by 15% with Lesniak Swann

The Drum, a media and events company, faced the challenge of underplaying its strong reputation within the B2B marketing sector. Despite running established events and awards, it sought to better engage senior marketers in the UK and North America with an expanded range of B2B activities and needed a powerful creative idea to launch them. The vendor Lesniak Swann was engaged for strategy and creative services.

Lesniak Swann developed the EPIC creative campaign "The Beating Heart of B2B," which used The Drum's musical name as inspiration to position it as a global authority. The solution included campaign strategy, creative concept, and asset design. The campaign achieved significant measurable results, including a 23% average PPC clickthrough rate, a 15% increase in page engagement time, and an ad placement reach of 668,560.

The Drum