Case Study: TalkTalk Business achieves a distinctive enterprise-ready brand platform with Lesniak Swann

TalkTalk Business resets its brand platform with Lesniak Swann to support £multi-million growth

TalkTalk Business, a telecoms provider, faced the challenge of redefining its brand following a demerger from its parent group. It needed a sophisticated new brand platform to articulate its enterprise-ready services, stand out in a competitive market, and support its ambitious growth plans while protecting valuable existing brand equity. They enlisted the brand development services of vendor Lesniak Swann to achieve this.

Lesniak Swann conducted extensive research and developed a comprehensive new brand platform for TalkTalk Business. This included defining a new brand position, messaging, personality, and tone of voice, as well as a codified visual identity with assets like the hive-inspired 'Beecon'. The solution successfully set TalkTalk Business apart as a distinctive voice in a crowded market and aligned with their commercial objectives for growth.

TalkTalk Business