Case Study: Reynaers builds trust and industry authority with Lesniak Swann

Reynaers boosts trade press share-of-voice to 40% with Lesniak Swann

The customer, Reynaers Aluminum, a manufacturer of windows, doors, and facades, faced the challenge of guiding its audience of architects and developers through significant revisions to UK building regulations. They needed to both educate their market on the changes and assure them that their products were fully compliant. The vendor, Lesniak Swann, was engaged to provide strategic PR and content services to address this.

Lesniak Swann implemented a multichannel campaign including webinars, in-person roadshow events, PR outreach, and a dedicated landing page with resources. This solution successfully positioned Reynaers as a trusted industry voice, achieving an 800,000 OTS media reach against a 500,000 target and a 40% share-of-voice in trade press. The campaign also drove a 500% uplift in website traffic and significantly exceeded webinar audience targets by approximately 200%.

Reynaers