Case Study: Promat achieves x141 ROI and 272% pipeline above KPI with Lesniak Swann

Promat drives 272% pipeline above KPI with Lesniak Swann

The customer Promat, a provider of structural steel fire protection solutions, faced a challenge in generating leads and increasing awareness of its technical offerings among specifiers. Their audience needed clear guidance, but Promat's existing materials lacked the cut-through required. The vendor Lesniak Swann was engaged to address this challenge.

Lesniak Swann developed a campaign centered on an engaging, scenario-led guide for specifiers. They promoted this content through PR and paid activity across trade media and social channels. This solution successfully generated leads for Promat, achieving a 272% pipeline above KPI and delivering a 141x return on investment.

Promat