Case Study: Polypipe achieves future-focused brand repositioning with Lesniak Swann

Polypipe boosts leads 200% with Lesniak Swann

The customer Polypipe faced a challenge with its Terrain drainage brand, which had a strong reputation with older engineers but was losing relevance with a younger generation. To modernize its positioning around sustainability and innovation, Polypipe enlisted the vendor Lesniak Swann for a strategic brand refresh and campaign.

Lesniak Swann repositioned the Terrain brand to balance its heritage with a forward-thinking identity. The vendor implemented a multi-channel campaign including a white paper, PR, digital advertising, and social content. This strategy successfully generated 200% more leads than targeted and secured a multi-million-pound sales pipeline, dramatically increasing the brand's reach and engagement.

Polypipe