Case Study: Nuaire achieves double the campaign target with Lesniak Swann’s heavy metal creative campaign

Nuaire doubles campaign results with Lesniak Swann

The customer, Nuaire, a leader in ventilation solutions, faced the challenge of launching a new fire-safe metal air brick in a market dominated by established competitors. They needed a campaign from their vendor, Lesniak Swann, that would cut through the noise and build immediate engagement with architects and specifiers, moving beyond a traditional technical-focused approach.

Lesniak Swann implemented a disruptive "Only Metal Will Do" campaign using a heavy metal-inspired creative concept. This included transforming Nuaire's sales team into metal icons for a bold photoshoot and rolling out the imagery across multiple channels. The results were significant, including a 200% increase in commercial enquiries, a 400% increase in the sales pipeline, and a 500% uplift in website traffic, with all results doubling their initial targets.

Nuaire