Case Study: KBR achieves 60:1 ROI with Lesniak Swann's Clear on Carbon campaign

KBR drives a 60:1 ROI with Lesniak Swann

KBR sought to establish its CleanSPEND software as the leading tool for accurately measuring carbon emissions across complex offshore energy projects. The challenge was to demonstrate the software's superiority and generate high-quality leads from key decision-makers. Lesniak Swann was engaged to address this.

Lesniak Swann developed the 'Clear on Carbon' integrated demand-generation campaign, which included a thought-leadership whitepaper, targeted PR, and LinkedIn ads driving to a gated landing page. The campaign greatly exceeded its targets, generating 34 marketing qualified leads and a £2.4 million sales pipeline, delivering a 60:1 ROI for KBR.

KBR