Case Study: JELD-WEN achieves a 200% increase in commercial enquiries with Lesniak Swann

Jeld-Wen boosts commercial enquiries by 200% with Lesniak Swann

The customer, Jeld-Wen, a doorset manufacturer, faced the challenge of expanding from its recognized leadership in the residential sector into the fiercely competitive commercial construction market. With little presence among commercial buyers, the company needed to shift perceptions and establish itself as a trusted choice. The vendor, Lesniak Swann, employed strategy and creative services to address this.

Lesniak Swann developed the "Behind Every Doorset" campaign, a multi-channel initiative built on the insight that commercial buyers sought expert guidance. The solution repositioned Jeld-Wen around technical assurance, featuring its real employees. This strategy led to a 200% increase in commercial enquiries and quadrupled the sales pipeline, significantly exceeding initial targets.

Jeld-Wen