Case Study: Finning achieves a £multimillion sales pipeline with Lesniak Swann’s story-driven content campaign

Finning drives a £multimillion pipeline with Lesniak Swann

Finning, the world's largest dealer of Caterpillar machines, faced the challenge of growing its machine rebuild service. While customers saw rebuilds as a cost-saving option, they often overlooked the sustainability benefits. To drive long-term engagement, Finning needed to showcase its engineers' skills and highlight the environmental impact of its work, requiring a fresh approach from its vendor, Lesniak Swann.

Lesniak Swann launched a content campaign that put Finning's engineers at the heart of storytelling. The "Refreshing Rebuild" campaign used detailed case studies, video content, and technical insights to turn complex machine rebuilds into compelling stories. This strategy resulted in 52 media placements, 1.75 million social impressions, and generated a multimillion-pound sales pipeline for Finning.

Finning